Optimising your SEO website

On-page SEO: What to optimise and why

With your keywords at the ready, it’s time to optimise your webpage with some on-page SEO. It’s important to note that not every placement of a keyword is equal however…

With certain places on your website more optimal than others for on-page SEO, I’m here to help you optimise the most important places of your website for your chosen keywords.


Titles are the HTML element used to describe your webpage. If you’re unsure, check out the example below, as this title is what your users will find in their search engine results.

meta title example suki says

Think about every search you’ve made on Google and how you choose which result to click on… What appealed to you? The title? The meta description? Or simply how high it ranked?

Keep your titles friendly…

  • Try to keep it between 50-60 characters to avoid it getting cut off on search engine results.
  • Be sure to include one of your target keywords or phrases to help searchers identify the relevance of your webpage.

Meta descriptions

Although not all of us pay attention to descriptions (or meta descriptions, call them what you wish!), these can help to increase click through rate (CTR). They look a little like this…

meta description example suki says

What are meta descriptions for? A meta description isn’t so much for search engine crawlers, but instead these are for humans searching for the perfect result. If you’re unsure how your title and description will look, check out this awesome tool to preview how it might look.

Important Headings and Content

Although it’s important to use your keywords in titles and meta descriptions, be careful not to overdo it or Google will demote your webpages in search results (plus, nobody wants to read a page stuffed with keywords anyway…).

Visitors are much more likely to hang around (hoorah bounce rate) if they see the terms they searched for on your page. Using keywords in your content and headings is used by Google as a ranking factor, which can also help improve your SERP placement too (even better!).

Don’t forget Alt Text and Titles

Err, so what are those?

  • An image’s alt text tells search engines such as Google exactly what an image is about – therefore helping it to be found in searches. It also improves accessibility for people using screen readers too.
  • An image title tag is shown when a web user hovers their cursor over the element – in a “pop up” kind of way.

These image attributes may seem minor, and although they aren’t going to shoot your webpage to the top of Google, they are most definitely worth the extra minute or two as you go along.

So, instead of ‘IMG2324467’, simply think of something more accurate and descriptive for your webpage – Easy, huh?

Add Keywords to URLs

Where possible, it’s a great idea to include keywords in your URL if they are accurate in describing the page’s contents. There’s so much opportunity for optimising your URLs on every blog post you publish – as every post lives on its own unique URL.

However… Don’t go overboard. Search engines will penalise exact match domains that are stuffed full of keywords. Instead, be reader-friendly in your approach and ensure they make sense to the humans you’re trying to target in search results.

Want to know more? Unsure how to get started with your on-page SEO?

Don’t fret, I’m here to help. Whether you have plenty of content that needs updating or you’re starting from square one, let’s get started.

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